What is Pepero Day? Korea’s Sweetest Holiday
Every year on November 11, Koreans celebrate Pepero Day — a holiday dedicated to sharing slim chocolate biscuit sticks called Pepero. It’s one of the most popular snack-related holidays in the world, and searches for “What is Pepero Day?” spike globally every November.
Here’s everything you need to know, from its origins and traditions to how you can join the fun with your own Korean snack box.
What is Pepero Day in Korea?
Pepero Day is a Korean holiday where people exchange Pepero snacks as gifts for friends, family, coworkers, or loved ones. Pepero are thin biscuit sticks dipped in chocolate or other coatings, and they’ve become one of the most iconic Korean snacks.
When is Pepero Day celebrated?
Pepero Day happens on November 11 (11/11) each year. The date looks like four Pepero sticks lined up, which is why it was chosen. It’s a simple but clever holiday that has turned into a nationwide tradition.
Why do people give Pepero on 11/11?
The tradition started with students in the 1990s who exchanged Pepero sticks as a sign of friendship. The idea grew, and with Lotte (the maker of Pepero) promoting it, the holiday spread throughout Korea. Now it’s celebrated by people of all ages as a fun, sweet way to show you care.
What are the most popular Pepero flavors?
Some of the most searched-for Pepero snacks include:
- Chocolate Pepero – the original and most iconic.
- Almond Pepero – crunchy and perfect for gifting.
- Choco-filled – chocolate inside, crispy outside.
- White Chocolate Pepero – creamy and smooth.
- Limited editions – every year Lotte releases special flavors just for Pepero Day.
When you order a Korean snack box from us around October, you’ll find these classic and seasonal flavors inside.
What’s the difference between Pepero Day and Pocky Day?
Japan celebrates Pocky Day on the same date (11/11), because Pocky is a similar chocolate-covered biscuit stick. But in Korea, Pepero Day is far more popular and commercialized. It’s celebrated across schools, offices, and homes, and searches for “Pepero Day” outnumber Pocky searches globally in November.
How do Koreans celebrate Pepero Day?
Koreans celebrate Pepero Day in lighthearted ways, such as:
- Friends swapping boxes at school or work.
- Couples giving Pepero as romantic gifts.
- Kids gifting Pepero to teachers and classmates.
Stores in Korea stack Pepero boxes into huge displays, and limited-edition packaging makes the holiday even more exciting.
Can you celebrate Pepero Day outside Korea?
Yes! Even if you’re not in Seoul, you can join the holiday. Many people abroad search for “where to buy Pepero snacks online” in November. Ordering a Korean snack box that includes Pepero lets you celebrate Pepero Day like a local, no matter where you live.
Where can I buy Pepero snacks online?
The easiest way is through a Korean snack delivery service like BiBimSnack. We pack authentic Pepero flavors — not watered-down export versions — and ship them directly from Korea. That way you’re tasting the same Korean snacks people in Seoul enjoy on Pepero Day.
Why is Pepero Day so popular?
Because it’s simple, affordable, and fun. Anyone can join in — from kids giving small packs to couples exchanging gift sets. It’s a holiday about connection, and it doesn’t carry the pressure of something like Valentine’s Day.
For international fans of Korean culture, Pepero Day also feels like an easy way to connect with Korea’s traditions.
What’s the best way to join Pepero Day if I’m not in Korea?
The best way is to order a Korean snack box filled with Pepero and other trending treats like Shin Ramen, Buldak Fire Noodles, and Choco Pie. Share the Pepero with friends or coworkers on November 11, and post your celebration with the hashtag #PeperoDay to join fans around the world.
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Pepero Day is more than just a marketing gimmick — it’s a beloved Korean tradition about friendship, sharing, and snacks. Every November 11, millions of boxes of Pepero change hands, and now you can join in too.